Become an important part of a great start-up scene. Your Master Growth Hacking for Entrepreneurs focuses on the perfect digital growth marketing.
Language: English.
Growth hacking is a marketing technique developed by start-ups to boost sales and gain more exposure with the help of creativity, analytical thinking and the use of digital marketing. For start-ups in particular, strong growth is very important in order to survive in the market. This is exactly where your Master's degree in Growth Hacking for Entrepreneurs comes in, teaching you interdisciplinary skills from the field of growth hacking in combination with entrepreneurship.
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Your Master Growth Hacking for Entrepreneurs qualifies you to take on responsibilities related to business growth. Whether as a CEO at start-ups or to found your own company. You will be also welcome in modern companies that rely on new growth strategies. For example as:
You will be the driving force behind growth, innovation and future strategies. Your tasks will range from new acquisitions to the further development of existing customers to the conception of strategic and operational goals. You will have to anticipate permanent changes and transform them into digital growth strategies. The best way to achieve this is through valid data and target group analyses as well as online tracking tools.
You will take over the complete management of marketing and sales, paying special attention to future revenue. As CRO (short for Chief Revenue Officer), you will optimise existing sales channels and open up new ones at the same time. You will identify potential growth areas, especially in digital marketing and product management. For this purpose, you will use market research data as well as customer satisfaction analyses. And, of course, the entire repertoire of online marketing.
You will be responsible for building strategic relationships with customers. And thus for the entire customer development management. You further develop special services and products, especially with regard to digital use. You will analyse the upselling potential of customers, generate valuable feedback and continuously build business relationships. Customer satisfaction will be also an important topic for you, because customers who are happy to come back are an excellent basis for customer growth.
Who said that you had to complete your Master's degree in Growth Hacking for Entrepreneurs on site and attend your lectures at fixed times? At IU International University of Applied Sciences, you alone will decide when, where and how you want to study. Because this is where the future of learning begins, and it takes place 100% online and completely independent of your location. In concrete terms, this means that depending on your learning style, you can study in a completely self-determined and flexible manner. It doesn’t matter if it’s during the day or at night, at home or on the road. In addition to our unique learning platform, the innovative IU Learn app is also available to you, supplemented by an extensive mix of smart learning tools for maximum freedom.
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
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Abroad, on the road or at home: you deserve a degree at IU that revolves around you and your life at all times - without compromises. That's exactly why you can complete your Master's degree 100% flexible and completely independent of location. In addition to versatile digital learning tools, you’ll also have access to virtual live formats and an interactive online community.
Your Master's degree programme can be flexibly adapted to your personal circumstances and can be tailored to your individual needs. You can choose between various time models with different durations of 12, 18 or 24 months so that you can easily reconcile your job, your family and your free time. Need more time than expected? No problem! Simply extend your studies at IU – free of charge, of course.
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Should you spend a few more semesters deepening your knowledge from your Bachelor's degree or should you go into practice as soon as possible? Only you can answer this question. The extent to which a Master's degree is worthwhile for you depends on many factors. Basically, if you want to acquire specialised knowledge, gain new skills or pursue an academic career, you can hardly avoid a Master's degree. The additional qualification is also financially worthwhile, as your starting salary is usually significantly higher, not to mention better promotion opportunities and attractive career prospects, so that you can start directly as a manager after completing your studies at IU. This much is certain: with a Master's degree, you're definitely better off on the job market than without.
With the English-language Master's degree in Growth Hacking for Entrepreneurs at IU International University of Applied Sciences, you will acquire important skills in the areas of IT, digital marketing, product management and data analysis. This will enable you to internalise the discipline of “growth hacking” at all levels. At the same time, you will train your entrepreneurial spirit in order to take on maximum responsibility in the start-up world. You will learn the basics and methods of growth hacking, deal with advanced growth hacking and become practically active in the "Project: Growth Hack Development". You will also be able to expand your scientific and application-oriented methodological skills in order to develop digital business strategies based on your data analyses and consumer behaviour.
With your Master of Growth Hacking for Entrepreneurs, you will have the necessary qualifications to take on more responsibility in the field of business growth, be it as a CEO at start-ups or to found your own company. You will also be more than welcome at modern companies that rely on new growth strategies. As Chief Executive Officer/Chief Growth Officer, you’ll be the driving force behind growth, innovation and future strategies; while as Chief Revenue Officer, you'll be in charge of marketing and sales, with a focus on the future revenue of your start-up. If you are more interested in building strategic relationships with customers, as Head of Customer Growth, you’ll be able to coordinate the entire customer development management.
