Full focus on the customer’s wishes. Your Customer Centricity studies will make you a target group expert.
Language: German.
Studying Customer Centricity means moving away from the product and gearing towards customer orientation. Digital offers and business models in particular should be consistently geared towards the wishes of customers. What is the digital customer journey like? What needs are important? With which topics do I best reach the target group? What triggers, what doesn't? It's good if you have the answers. With your degree in Customer Centricity, you will be fully focused on the sales and marketing strategies of the future.
In our free and non-binding information material you will find out everything about:
Content of your studies
Admission and application
Prices in detail
The more digital offers are established on the market, the higher the demand for customer centricity experts. With your Customer Centricity degree, you'll be welcome in all marketing departments and online agencies. For example, you may become:
You’re the one who uses your expertise to champion a customer-centred brand and product experience. Your role is to create and implement a clear operational framework with defined guidelines for a customer-focused approach within the company. You also make sure that key stakeholders are aware of—and actively involved in—the gradual establishment of a customer-centric mindset across the organisation.
You truly understand customers and see things from their perspective—acting as their voice within the organisation. By thoroughly documenting customer experiences across all channels, you develop strategic recommendations to enhance the digital customer journey. You’re often also responsible for optimising the feedback channels themselves.
Digital transformation is moving at a rapid pace. In the field of Customer Centric Transformation, you support companies in keeping up. Your responsibility is to make marketing and sales processes fit for the future.
To do this, you develop pioneering online marketing strategies, elevate the customer experience, create value-driven pricing models and efficient sales structures. Establishing a modern customer service also falls within your remit.
You can study your Bachelor of Customer Centricity by distance learning. Here you can find out how your studies at IU work and what the advantages of our distance learning model are.
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Information on study content & electives
Information on career prospects
Information on financing options
A numerus clausus (NC) is not an issue at IU, we make it possible to study without an NC. We prefer to look at where your strengths and talents lie, so that you can study exactly what will bring added value to you and your environment. Accordingly, we do not have an NC. If you meet all the other requirements (see table and FAQs), nothing will stand in the way of successful start to your future.
You can study the Customer Centricity bachelor’s degree through the distance learning programme completely on your own terms and with 100% flexibility. Thanks to the virtual learning format with interactive online courses, your IU studies can be completed entirely independent of time and place.
Yes, this is possible at IU. In addition to the entrance qualification in the form of an Abitur or Fachabitur, interested students without an Abitur also have the opportunity to enter our Bachelor's programme. You can study Customer Centricity without an Abitur or a high school diploma if you have a master craftsman's certificate, have completed a further education course (such as an IHK Fachwirt) or have at least two years of vocational training and at least three years of subsequent work experience.
The Bachelor of Customer Centricity has a duration of 36, 48 or 72 months, depending on which time model you choose. If you need more time and more semesters or your studies, it will not be a problem.
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
As an academic, you have very high chances of working in better-paid positions, you are more secure and you are more flexible in planning your career. A degree gives you skills that prepare you for a successful career path and opens up better career opportunities for you. Sometimes, only a degree can lead to a certain profession and provides you with technical skills that will be useful for your future career. Apart from that, people with a degree are the least likely to be unemployed.
Customer Centricity gives you all the skills that are important for a consistent focus on customer expectations and needs. Your studies will be based on the five steps of the “Path to a customer-centered company”, from a customer-centric mindset to the correct handling of data to digital transformation processes that are geared towards the target group. You’ll learn a lot about data-driven marketing, sustainable customer management and content marketing. You’ll deal with innovative processes such as design thinking, UX design or storytelling. After your Customer Centricity studies, you will have all the tools you need to fully focus on customer insights.
The more digital offers are established on the market, the higher the demand for customer centricity experts. With your degree in Customer Centricity, you will be welcome in marketing departments and online agencies all over the world. There, you will optimise business models within the framework of customer-centric ecosystems, measure the success of features, products and campaigns or track customer experiences on various channels. Everything here revolves around the further development of the digital experience of your customers.
